Who We Are
The Beginning of Our Journey
Since we first struck oil in Spindletop, Texas, USA in 1912, we’ve put our heart and soul into building a brand with a legacy worth remembering. We put our all into our products, ensuring that the Gulf trademark became synonymous with quality you can trust. We built partnerships that stood the test of time, making Gulf a staple in culture and performance, and we did it all with our proud customers in mind, allowing us to reach millions of customers around the world.
We know better than anyone that success doesn’t happen by chance, it was born from our unwavering passion and commitment. It’s at the heart of our relationships with our customers and partners, the countries we operate in, and the communities we serve.
Today, Gulf continues this legacy of innovation by constantly improving and expanding our product offering to keep up with technological advancements in the markets we serve.
Ever-evolving, never settling
When we talk about growth, we’re not only talking about expansion, we’re talking about evolution. We set out to make our mark on the world, with a presence in Europe, the Middle East, Asia and the Americas, with staff operating all across the globe, all working together to achieve a common goal; to be an unstoppable force in our industry and to achieve it together.
We often say “Together, we’re unstoppable,” and to us, it isn’t simply a slogan. It’s our promise to our customers and the people we work with that we will never slow down when it comes to achieving our goals and helping them enrich their lives.
Our commitment to you
Every product we’ve produced, partnership we’ve built and commitment we’ve stood by has been done with you, our customers, in mind. Our purpose is to drive transformation and solutions through our unique heritage and values, going the extra mile to ensure that your pride and trust in Gulf never wavers. You are our priority and that is something that will never change.
Gulf is a part of the Hinduja Group, one of the world’s largest and most diverse business conglomerates. The Hinduja Group is a family business that has been in operation since 1914, and has grown to become a global leader in automotive, healthcare, banking and financial services, oil and gas, and a variety of other industries, with a workforce that is over 200,000 employees strong.
The Hinduja Group acquired Gulf Oil International Ltd in 1984, and we have gone from strength to strength under their leadership, cementing the Gulf heritage and legacy whilst paving an innovative path into the future.
Gulf’s iconic cool
Our famed Gulf orange disc logo, which dates back to 1920, embodies the values on which the Gulf brand is built. Our logo has always been associated with dependability and authenticity. During the 1920s, much of the gasoline sold in the United States was unbranded and of dubious quality. However, when customers purchased our Gulf products, they knew they were getting superior quality goods. Since then, nothing has changed; the orange disc is still a symbol of our dedication to providing first-class products.
Over the years, the logo itself has been refined, but its core visual elements and the meaning remain the same. These brand colours have become instantly recognisable in the world of motorsports and have become a staple in our lifestyle wear.
Our iconic Gulf orange disc has graced everything from race cars to NBC’s coverage of the US Space program to Hollywood movies with its vibrancy. It has adorned Steve McQueen’s wrist and stands with pride wherever our carefully selected lifestyle and sporting partnerships with other world-class brands, like McLaren and Tag Heuer, have been featured.
Today, our logo continues to stand for the values that our brand has promised from the very beginning: quality, endurance and passion. At every point in our brand’s history, whenever our customers see our logo, only one word should come to mind; iconic.